Having a direct partner with the biggest streamer made a lot of sense. Ultimately, it was a moment where the model that we released “Knives Out” under had ceased to exist, and a moment where the studios were basically flipping their big movies to streamers anyway. It’s about trying to innovate in a time of great tumultuous change. Very cool, but also nerve-racking, because it’s not just about taking the best deal. So, how did it feel to be the belle of the ball? Have you ever gone through a bidding war like that before? Lionsgate distributed the first movie, but there was no sequel deal, which meant that major companies like Apple, Netflix and Amazon all made offers to secure the future of the franchise. The reality is, we’re partners with them and they’ve been terrific to us, but very obviously, I wish we could have been in theaters longer. ![]() It’s probably good for Netflix’s stockholders that I don’t run Netflix. I don’t know, man, that’s out of my purview. So even though at first glance it could look like this is similar to what they’ve done before, it felt very, very different, and I was really thankful for those differences.ĭo you think Netflix left money on the table? Or is it not in the company’s best interest to have this play longer in theaters? It’s also the fact that we were in the big chains, AMC and Regal and Cinemark, and we were in the theaters that had the highest traffic. First, it’s Netflix actually putting some muscle behind the promotion of the theatrical run, which they hadn’t really done before. We would have taken more if we could, but the difference with this is a couple of things. Why did you feel only one week was the right length for “Glass Onion”?īecause it’s what we could get, honestly. Some Netflix filmmakers have secured theatrical runs as long as five weeks. My hope is that we do great when it comes on the service, so that we really demonstrate that these two things can complement each other. I’m very grateful to Netflix and the theater chains - this was a big deal for them and they really stepped up in terms of reaching across the aisle. Now that you’re on the other end of the theatrical experiment, how do you feel about it? I spoke to the filmmaker a few days after “Glass Onion” left theaters he had spent that week popping into New York and Los Angeles showings of the movie and told me, “After the last couple of years, to see full theaters with people having a blast, it was really emotional.” And though he appreciates that Netflix was able to secure its widest theatrical release ever for “Glass Onion,” even booking top theaters that normally shun the company’s titles, Johnson hopes future crowd-pleasers from the streamer have an even better chance of reaching those crowds. Johnson believes those two things aren’t mutually exclusive. “We are trying to break through the noise.” “We are not trying to build a theatrical business,” he told the New York Times DealBook Summit. Though the Netflix co-chief executive Reed Hastings admitted that “Glass Onion” could have made more money with a longer theatrical release, its “sneak preview” was meant mainly to stoke interest in the eventual streaming debut, he said. 23.įor Netflix, which paid a reported $465 million in March 2021 to snag the rights to “Glass Onion” and a third Benoit Blanc mystery, this represents an intriguing new gambit. But lo, a ransom note: Netflix has absconded with “Glass Onion,” and the film won’t be seen again until its streaming debut on Dec. ![]() But what happens when the movie itself goes missing?Ĭonsider the curious case of “Glass Onion,” the director Rian Johnson’s eagerly awaited follow-up to “Knives Out”: This rollicking whodunit - which, like its predecessor, stars Daniel Craig as the drawling sleuth Benoit Blanc - appeared in about 600 theaters the day before Thanksgiving, packed in crowds for one week and then vanished. A good movie mystery often includes the disappearance of something valuable.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |